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William Hill US moves to break even in 2019 after strong Q4 growth

In a trading update to investors, William Hill, parent of William Hill US, has cited strong progress towards break even status in the American sports betting sector, with expected adjusted profits for 2019 of between $185.6m and $192m for the whole group.

The US business, said the firm, continued to generate strong growth during the fourth quarter, driven by wagering growth and disciplined investment. “We now expect to be break even for the US business overall in 2019, compared to the guided range of $0m to -$20m,” it noted.

During the year the group said it had made good progress towards delivering its long term ambition to become a digitally led and internationally diversified business of scale while continuing to embed a culture of responsible gambling.

Ulrik Bengtsson, CEO, commented: “The group has delivered a strong operating performance, ahead of our expectations and against a challenging regulatory backdrop. We made good progress on a number of fronts, including our retail business, online and in the US, enabling us to deliver on our long term strategic ambitions. We look forward to building on these efforts in 2020 with a strong focus on customer, team and execution.”

During 2019, William Hill US made a string of high profile announcements, including becoming the first arena sportsbook operator in a deal with Monumental Sports & Entertainment. The firm also became an official NBA partner and struck its first tribal sports betting agreement in New Mexico with the Mescalero Apache Tribe.

The group’s 2019 final results will be announced on February 26, 2020.
Join: 2011/11/24 Messages: 1088 Phone: LT
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William Hill to reshuffle leadership after O’Brien and Whitlam step down

William Hill continues to see a number of changes to its senior management after Ciaran O’Brien (Director of Corporate Communications), and Dan Whitlam (Head of Safer Gambling) confirmed that they will be stepping down from the company.

O’Brien, spent five years at William Hill whereby he played a key role in establishing the operator’s responsible gambling strategy while also being pivotal stakeholder in establishing the Betting and Gaming Council.

Meanwhile, Safer Gambling lead Dan Whitlam steps down from the operator after holding his position since February 2019. During his time at William Hill, Whitlam supervised the implementation of the operator’s responsible gambling strategy across its UK retail estate, which included driving William Hill’s product and marketing offerings in a move to promote responsible gambling measures.

Strengthening the operator’s compliance efforts, Lottoland’s former general counsel and group company secretary Lloyd Lemmon has joined William Hill as the new director of legal and compliance for its UK online division. Starting his new role at the beginning of the month, Lemmon will serve the company from its Gibraltar office.

Earlier this month, Chief Financial Officer Ruth Prior confirmed that she will also be stepping down as CFO and as a Director of the Company where she will return to the private equity sector, joining Element Materials Technology as its new CFO.

Prior has been praised for her role in developing and delivering the strategy of the Company and driving several transformation initiatives, as well as having responsibility for Group Assurance and Procurement functions.
Join: 2011/11/24 Messages: 1088 Phone: LT
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