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jstbets Wrote:

Hello everyone, I want to know how I can play Ladbrokes games mobile on my smartphone. I know that it’s possible but I have got no clue because I have only ever used the computer website.


Hello eight, I can offer some assistance. Firstly, you’ll want to hop onto their mobile betting site.
mobilebetting.ladbrokes.com/en/, You’ve got a few choices from there, including Nokia, iPhone, Android, Blackberry and other phones. Choose your corresponding device and then you’ll have to choose between the casino and sports. It’s kinda simple, but it annoys me how you have to send an SMS. I think it may be expensive to send the SMS, depending on your carrier. Just be cautious about that.
Thanks for helping, that mobile site is good, I will use it
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You cannot withdraw even your own deposit when you are paid a bonus! The worst experience with this company in my whole life.
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marchboy Wrote:

You cannot withdraw even your own deposit when you are paid a bonus! The worst experience with this company in my whole life.


It's normal, most bookmakers do that..
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Can i use my ladbrokes casino account to place bets and play games on other ladbrokes sites?
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FOX Wrote:

Can i use my ladbrokes casino account to place bets and play games on other ladbrokes sites?


Hey fo, yes, you are certainly welcome to use your Ladbrokes Casino account to play on any of the games available on Ladbrokes sites. Please note, however, that Ladbrokes Casino bonuses can ONLY be used for gameplay on Ladbrokes Casino, and may be forfeited if you attempt to withdraw of your Ladbrokes wallet before meeting the wagering requirements.
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Hello 4all
I registred on 5 nov and deposited money.On next day I get email from support-We need to verify your account,please send ID document and bill as well to [email protected]
I sent documents.
On next day I get answer from verification team

Your account has been verified,you will not be asked to send specifik documents again.

On 8 november I placed 10k on Malaga vs Eibar .My bet was winning and on my account is 16800 eur.
On next day I login and try to withdrawl but unfortunately when I click on Banking button opened new windon and Im forced logout.I try to wihdrawl several times-nothing.Also Im forced logout when I click on MY ACCOUNT batton.On LIVE chat support agent advise me cleared cookies and changed browser-nothing help.Your account is OK for withdrawl he also told me.
Agent escalate my withdrawl issue on relevant team 2 weeks ago.Every time after I asked them-what about issue I get one email

Please be advised that your withdrawal issue is still being reviewed by the relevant team.

We would like to apologize for the delay and rest assured that you will be notified as soon as there's an update.

For the meantime, we ask for your patience and cooperation.

2 weeks he cant resolved this.Last week their LIVE chat dont working at all.

Also I submit complaint and send to support about this.
Also get same answer-please be patience and cooperation!!!
I dont know what is RELEVANT TEAM in ladbrokes holt but he dont working !!!!

Is there any who can help me??
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Yesterday on LIVE chat several time agent told me YOUR ACCOUNT IS FULLY OK FOR WITHDRAWL PLEASE CLEAR COOKIES...
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Fry hoping American can execute long-range plan and prove Newbury beauty

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Harry Fry is hoping a long-term plan with the fragile but highly talented American can be executed successfully in Saturday’s £250,000 Ladbrokes Trophy, for which bookmakers have slashed the odds about Vyta Du Roc and A Genie In Abottle.

A progressive second-season chaser is widely considered to be ideal for the race formerly known as the Hennessy Gold Cup, and the seven-year-old American is as short as 5-1 in ante-post betting for the 3m2f Berkshire showpiece.

The Nicky Henderson-trained Vyta Du Roc and Irish raider A Genie In Abottle moved significantly closer to the head of the market themselves after their odds were cut across the board.

American, unbeaten in three soft-ground races during his novice campaign last term, culminating in an impressive eight-length success over Rock The Kasbah at Uttoxeter in March, has been aimed at this prestigious event ever since.

“We’ve made no secret that this race has always been the plan,” said Fry. “It’s no easy task first time out but we’ve been very happy with him at home.

“He’s fragile, but we’ve given him away days at Wincanton and Newbury recently, and he’s in good form. We were delighted with everything he did last season, but he’ll have to improve again on that form to win at Newbury.”



Fry is surprised American, who will be partnered by his regular rider Noel Fehily, is such a short price for what is always one of the most competitive staying handicap chases in the calendar.

“He does seem very short considering he hasn’t run yet this season,” the trainer said. “Yes, I am surprised at his price, but I'm not a bookmaker. He does have a good profile for the race. Maybe that’s why he's the price he is.”

American, who has won four of his six races under rules, is notoriously fragile, and future plans – he is entered in the Coral Welsh Grand National next month and is 33-1 with several firms for the Timico Cheltenham Gold Cup – will not be considered until after Newbury.

“We’ve said all along that Newbury is the plan,” Fry said. “We’ll build the rest of his season around how Saturday goes. That’s always been his focus.”

Two major market moves developed on Tuesday, with both A Genie In Abottle and Vyta Du Roc halving in price with bet365.

The firm cut A Genie In Abottle to 8-1 (from 16) and Vyta Du Roc to 10-1 (from 20). Ladbrokes also shortened Vyta Du Roc to 10-1 (from 16).

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Noel Meade’s A Genie In Abottle, winner of his two races this season at Galway and Wexford, signed off his 2016-17 campaign with a Punchestown third to Disko in the Grade 1 Growise Champion Novice Chase and there is little doubt he remains open to improvement over staying trips. It appears punters are focusing on the popular second-season chaser angle again.

Vyta Du Roc, trained locally by Henderson, finished sixth to Native River in the race 12 months ago off a BHA rating of 143. He will compete off a 3lb lower mark on Saturday.

Thistlecrack, who is due to make his long-awaited return to action following a tendon injury in the Ladbrokes Long Distance Hurdle at Newbury on Friday, is evens with the sponsor.



Newbury clerk of the course Richard Osgood left the ground unchanged after walking the track on Tuesday afternoon.

“It’s soft, good to soft in places on the hurdles course and good to soft, soft in places on the chase track,” Osgood said.

“The forecast for the rest of the week is mainly dry. Temperatures are likely to drop a bit, but the way I'm reading it they won’t be drastically low.

“We expect the coldest night to be Wednesday into Thursday and, as a precaution, we’ve covered all the takeoffs to landings.”

racingpost-com/news/news---ange-newbury-plan/310228
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Ladbrokes bridges retail & digital customer engagement delivering new ‘omni-wallet’

Seeking to bridge customer engagement between its retail and digital properties, FTSE bookmaker Ladbrokes has today announced the launch of its ‘omni-wallet’.

The payment processing function will be launched across the bookmakers +3,500 retail estates, and has been further integrated within Ladbrokes’ player rewards scheme ‘The Grid’.

Updating the media, the bookmaker seeks to create seamless player transactions between Ladbrokes-com and all Ladbrokes retail products including over the counter, gaming machines and self-service betting terminals.

Moving forward, Ladbrokes customers will be able to have their winnings instantly added to their omni-wallet or collect them in cash. Furthermore, all retail and online customers will be able to deposit and withdraw funds to and from their omni-wallet in Ladbrokes betting shops.

Darren Calvia, Head of Omni-channel Product for Ladbrokes Coral commented on the launch of the omni-wallet: “Customer convenience is at the heart of everything we do, and we are proud that the Ladbrokes omni-wallet is now the industry-leading omni-channel solution.

“Customers have grown to enjoy ‘The Grid’ proposition in Ladbrokes shops and now we are giving them, even more, choice and control, however, they choose to bet with us. We offer the same great experience betting with cash or wallet and across all channels; in-shop, online and on mobile.”

For its initial roll-out, the omni-wallet will be launched across Ladbrokes gaming machines and over-the-counter across the bookmakers’ estate. Ladbrokes management details that by mid-December the omni-wallet will be live on 7,000 Ladbrokes self-service betting terminals with full integration executed across all product verticals.

Calvia concluded: “This launch is a great example of the benefits of being part of a multi-brand group, The Ladbrokes Coral Group, as we’ve been able to take the learnings from Coral’s long-established omni-wallet solution, the Connect Card, and add to it.”

sbcnews-co-uk/europe/201---ivering-new-omni-wallet/
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Ladbrokes Coral agrees £4bn takeover by online rival GVC

Cash and shares tie-up will create online-led global gambling giant with Foxy Bingo owner controlling 53.5% of enlarged group

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The high street bookmaker Ladbrokes Coral has agreed to a takeover by online rival GVC in a deal worth up to £4bn.

It comes after the pair said earlier this month they were in “detailed” discussions over a cash and shares tie-up.

The deal follows two previous attempts to merge, with the most recent discussions breaking down in the summer over price and amid uncertainty ahead of the government’s gambling review.

The takeover will create an online-led global gambling giant, combining Ladbrokes’ high street and online operations with GVC’s stable of brands, which includes Foxy Bingo, Sportingbet and PartyCasino.

It comes amid a wave of consolidation in the sector, which has been under pressure pending the review, which is expected to significantly cut earnings from lucrative betting machines – dubbed the crack cocaine of gambling.

John Kelly, the chairman of Ladbrokes Coral, said: “Ladbrokes Coral board believes that the proposed combination with GVC accelerates our strategy to improve the customer experience, drive faster online growth and build a more diverse and extensive international portfolio of businesses.

“The acquisition has compelling strategic rationale allied to an opportunity to use the best of both from proven management teams and will create material shareholder value.

“It secures earlier delivery of our long-term value potential, which is why the board of Ladbrokes Coral has unanimously recommended GVC’s offer.”

The companies said the merger would result in cost savings of at least £100m a year.

The initial value of the deal is £3.2bn, rising to £4bn under certain circumstances.

According to the terms of the deal, Ladbrokes Coral shareholders will be entitled to 32.7p in cash, 0.141 ordinary GVC shares and a contingent entitlement of up to a further 42.8p.

Based on the £4bn price tag, at 207.2p per Ladbrokes Coral Share, the offer price represents a premium of approximately 19.1%.

Ladbrokes only completed its £2.3bn merger with Gala Coral in November last year, but it is understood GVC first approached Ladbrokes over a takeover when it was finalising the deal.

Ladbrokes has nearly 3,700 high street bookies and more than 25,000 staff, while GVC has several brands after a series of acquisitions, most recently snapping up Bwin.party in February last year.

GVC employs 2,800 staff and contractors in 15 offices globally.

theguardian-com/society/---akeover-online-rival-gvc
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Up for the cup: Ladbrokes agrees one game partnership with Fleetwood

Fleetwood Town announces one game betting partnership with Ladbrokes for the return of Jamie Vardy in the FA Cup 3rd round tie at Highbury on Saturday.

The League one club has announced it’s delight to welcome in a one-match deal that will see Ladbrokes, the fastest growing multi-channel betting and gaming brand in the UK, become the team’s official sleeve partner along with the use of extensive LED perimeter advertising throughout the match. The firm’s advertising will also appear on the giant screen and on stadium TVs, and in the match-day programme.

The partnership will give Ladbrokes a prominent presence on Fleetwood Town’s official social media channels to support betting activity prior to the big game.

The deal also allows Ladbrokes to nominate the Man of the Match and present the bottle of champagne pitch side at end of the game.

Michael Sheehan, Head of Partnerships at Ladbrokes said: “We’re thrilled to be forming this partnership with Fleetwood Town football club for the FA Cup third round. It promises to be an exciting game, especially with the return of Jamie Vardy to his old stomping ground, and we would like to wish the manager, the players and the fans the very best of luck.”

Martin Booker, Head of Commercial added: “We are delighted to associate with Ladbrokes for the FA Cup as our Betting partner and first ever Sleeve partner for the FA Cup. This represents another significant sponsorship deal for the club showing that the magic of the FA Cup is still alive and gives us a unique opportunity to showcase our club on national TV. It’s an exciting day for everyone connected with the club.”

sbcnews-co-uk/latestnews---e-partnership-fleetwood/
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Ladbrokes Coral aims to close gender pay gap

The governance of FTSE-listed bookmaker Ladbrokes Coral Plc has stated that it will work to close its gender pay gap, following the publication of corporate statistics by the UK government.

Under the requirements of ‘The 2010 Equality Act’, UK companies with more than 250 staff have to disclose yearly gender pay employee data.

Ladbrokes Coral, the UK’s biggest retail betting operator is among the first 500 firms to disclose figures. The bookmaker reveals that its mean hourly pay for female staff is on average 15% less than for men.

However, Ladbrokes Coral states that its 15% gender pay-gap disparity is significantly impacted by its senior-level executive pay structure, in which the FTSE bookmaker admits to having a ‘weak representation’ of female executives.

Presenting its own research, Ladbrokes Coral details that it median hourly pay difference is currently at 2.5% which compares favourably with the retail sector median of 18.8% and the UK median pay gap of 18.1% across all sectors in April 2016.

“The gap in both our mean pay and mean bonus shows there’s more work to be done. And while we don’t have an equal pay issue across the Group, we do need to take steps to reduce our pay gap. That means we’re having a closer look at the structure of our workforce and in particular what we can do to get more women into those senior roles.” Ladbrokes Coral detailed in its Gender Pay report statement.

sbcnews.co.uk/europe/uk/...ms-close-gender-pay-gap/
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Ladbrokes extends SPFL sponsorship to 2020 with bumper deal

Ladbrokes has opted to extend its sponsorship of the Scottish Professional Football League (SPFL) to 2020, giving the Scottish football divisions a welcome cash boost. The deal is believed to be worth £5 million, with the betting brand also agreeing to up its investment in the leagues.

The original deal, signed in 2015, was the most lucrative in Scottish football history at £4 million, and the bookmaker happily activated the option to extend the deal by one year last summer.

Despite Ladrokes’ £4 billion merger with Coral, the body will continue to be known as the Ladbrokes SPFL. It is understood that the deal will be officially unveiled within the next 48 hours, after being ratified at an offical SPFL general meeting (GM).

The league system was rebranded as the SPFL in 2013 by CEO Neil Doncaster, in an attempt to revitalise its fortunes and attract larger sponsorship deals.

Celtic has won the top flight Scottish Premiership for the past six seasons, as they strive for what would be a record breaking ten successive league titles. The club currently finds itself 8 points ahead of second place Aberdeen, and a further three points ahead of staunch Old Firm rivals Rangers.

sbcnews.co.uk/marketing/...orship-2020-bumper-deal/
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Ladbrokes looks at AGCs

UK bookmaker Ladbrokes is apparently looking at the possibility of entering the AGC market - these are adult gaming centres in the UK, all-AWP locations in central locations of cities and towns.

It is believed that the company may convert some of its bookmakers’ shops into AGCs, as it clearly feels that the upcoming legislation in the UK will severely hamper fixed-odds betting terminals in betting offices.

The alternative use of bookies’ shops is one of a number of possibilities for the big company, but it recently sought planning permission in one town to change a betting shop into an AGC. The plan has been approved by the relevant authorities, the Nuneaton and Bedworth Borough Council in the English Midlands. The site is described as "a betting office into an amusement gaming centre."’

Ladbrokes would also have to gain a licence from the British Gambling Commission to operate AGCs and that, we understand, is now pending.
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GVC Holdings and Ladbrokes Coral – The story so far

After securing a near majority approval of its shareholders to proceed with the proposed acquisition of Ladbrokes Coral Plc, GVC Holdings has further receivgo-aheado ahead of its investor counterparts at the FTSE100 betting group.

The transaction is now set to be forwarded on to the United Kingdom’s High Court for final judgement (target date 23 March)

It has, however, been a long road to get to this point, with potential takeover speculation arising in the City of London as far back as December 2016.

By mid 2017 it was reported that FTSE-listed GVC had failed with a bid, which valued Ladbrokes Coral group assets at £2.7 billion, with a proposed incentive of 50p per share, pricing its bid at £3.6 billion.

In early December of last year the online gaming group informed that “detailed discussions” were ongoing between the parties, with a view to forming “the outright UK gambling market leader.”

Ladbrokes Coral detailed the acceptance of the terms of a GVC bid a few days before Christmas, containing a contingency entitlement based on the results of a government review into the maximum stakes of Fixed Odds Betting Terminals (FOBTs).

The initial bid, equating to £3.2bn (160.9p per share), is based on a FOBT maximum stake outcome of £2, and would rise in increments towards £4bn, which would represent a £50 judgement, depending on the final outcome of the review.

Under the terms of the deal GVC, who also operate the bwin, Sportingbet and Party Gaming brands, would own a 53.5% majority of the proposed merged group.

Labelled as a “bold and ambitious” bid by analysts, current GVC CEO Kenneth Alexander is in line to occupy a similar role in the enlarged organisation, which it was confidently stated would create “a fast-growing, diversified, international online and retail sports betting led gaming group.”

Whilst it was also added that in accordance with London’s City code on acquisitions and takeovers, upon completing the merger with GVC Holdings, Ladbrokes Coral will suspend its premium listing as a FTSE enterprise.

Following the commencement of a Competition and Markets Authority (CMA) review into the takeover, in particular whether “a substantial lessening of competition” could ensue, a £1.4bn debt syndication deal was revealed by GVC for its intended debt-financed takeover.

Announcing a ‘Lien Term B’ debt-bond, comprising Sterling, Euro and US Dollar, GVC also stated that through the restructured debt syndication it will gain access to a £550m multi-currency revolving credit facility.

The debt proceeds will be used to “satisfy the cash consideration payable to Ladbrokes Coral Shareholders,” should all final hurdles be cleared.

GVC will also further use refinanced proceeds to clear certain Ladbrokes Coral debt obligations, deal costs and expenses.

In its Ladbrokes Coral prospectus, published earlier this year, GVC stated it will seek to implement a number of key strategic enlargement initiatives, with fast growth and profits for investors key:

* Diversified strategy focusing on scale within regulated markets
* Establish leading UK operations with a complementary international revenue base
*Creation of a true global gaming & betting enterprise
* Developing market leading scalable technology systems
* Clear group focus on sports betting
* Strong emphasis on combined synergy creations

Further advantages highlighted are the strengths of leadership combination, and the importance of technology ownership to help achieve effective multi-channel distribution combined with high flexibility and scalability across all verticals.

After being given the go ahead from both parties, the High Court is scheduled to give its final verdict on Monday 26 of this month.

Speaking as GVC published its FY2017 results, Alexander commented: “The importance of geographic diversification is also a key dynamic given the evolving regulatory backdrop.

“Thus the acquisition of Ladbrokes Coral Group represents an exciting opportunity, bringing together industry-leading online and retail brands. There will be plenty of hard work ahead, but we are confident that GVC will deliver once again.”
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Ladbrokes loses legacy £71 million HMRC tax dispute

The UK Court of Appeal has rejected Ladbrokes Coral’s £71 million tax avoidance claim, siding with UK Revenue & Customs (HMRC) over the decade-long legal dispute.

In October 2017, Ladbrokes Coral governance had taken its dispute to the Court of Appeal, having lost a three-year-long hearing at the UK Tribunal Court.

The Ladbrokes legacy tax avoidance case relates to a 2008 scheme implemented by accountancy firm Deloitte who advised a number of its international partners to ‘deliberately’ create ‘transacting subsidiaries’, in order to shift corporate tax charges under one single ‘loss-generating business unit’.

Throughout the ten-year dispute, HMRC maintains that Ladbrokes had ‘knowingly exploiting a 2008 tax loophole relating to loans between corporations and third party properties’ in order to minimise Ladbrokes full-year tax bill.

Upholding its defence, Ladbrokes has stated that although Deloitte’s scheme was designed to ‘avoid tax’, the provisions implemented by the accountancy firm were within the limits of UK business laws.

In previous hearings, HMRC had pointed to UK courts that nine Deloitte partners which had used the scheme had conceded responsibility and paid the taxes owed to the UK government.

This week, UK Court of Appeal judges rejected Ladbrokes Coral’s latest attempt to overturn the tax avoidance charges, agreeing with earlier tribunal decisions that Deloitte’s scheme had breached UK tax policies.

“We are pleased that the Court of Appeal supports HMRC’s view that Ladbrokes were attempting to avoid corporation tax. Avoidance schemes like this just don’t work and HMRC will always take firm action against them. HMRC wins nine out ten avoidance cases we take to court.” Detailed HMRC in its court update
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Ladbrokes Coral appoints former EE marketing czar Noel Hamill as CMO

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UK bookmaker Ladbrokes Coral has appointed former telecoms marketer Noel Hamill to the role of chief marketing officer, to sit as part of the retail executive with responsibility for the Ladbrokes and Coral brands across the group.

Hamill, the former managing director of marketing at EE, took over the running of the marketing at the telecoms group in 2016 as part of a wider shake-up of the EE leadership team following its acquisition by BT. He was previously the director of indirect partnerships at EE, responsible for sales and commercial activities across consumer and business indirect partners and prior to that had worked in marketing roles at Three and Vodafone in Australia.

The bookmaker’s high profile top marketer, Kristof Fahy, left last year after he was named chief customer officer following the merger of Ladbrokes and Coral, having joined Ladbrokes in early 2016 as chief marketing officer. The two bookmakers completed their merger in November 2016 amid a spate of consolidation in the sector, following Paddy Power’s tie-up with Betfair.

Meanwhile, as the UK government sets to crack down on online gambling and try and cut maximum stakes on Fixed Odds Betting Terminals (FOBT) from £100 to only just £2, LadbrokesCoral is cutting down sports sponsorship by £8m.

Ladbrokes currently invests £3.5m in sponsorships on horse-racing events and also sponsors Rugby Football League Challenge Cup and the Scottish Professional Football League as well as snooker and darts. It was also one of the sponsor of Football Association (FA) until FA ended the sponsorship agreement in June last year.
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Ladbrokes’ Grid App heads towards paperless betting

Ladbrokes’ Retail division has moved towards installing ‘paperless betting’ across its UK high street portfolio, by announcing the launch of its new ‘betslip generator’ functionality.

The betslip tool forms part of Ladbrokes’ Football Buddy feature made available through its omni-channel ‘Grid App’.

Utilising the Football Buddy feature to build bets, Ladbrokes customers will now be able to generate an instant betslip barcode, detailing all wagering information (bet type, stake, return etc).

Ladbrokes customers will no longer need to fill out a paper coupon, as the betslip generator allows for greater wagering functionality as retail customers will be able to fully track bets or cash-out their wagers (on select markets).

Darren Calvia, Head of Omnichannel Products for Ladbrokes Coral comments, “We’re constantly looking at new ways of simplifying and improving our shop customers’ betting experience. The new betslip generator is the next step in the digital future proofing of the Ladbrokes retail estate and it supports our business vision to move from analogue to digital experience in shops.”

The betslip generator will be launched initially for football markets and will assist shop customers in building their bets on their own devices.
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Virtual Grand National available with BoyleSports and Ladbrokes Coral

BoyleSports and Ladbrokes Coral are the first operators to stream Inspired Entertainment’s Virtual Grand National, as well as its Virtual Grand National Race of Champions.

Set to be broadcast on Friday April 13 at 8pm on ITV4, the Virtual Grand National is to be presented as a dedicated channel of content, “allowing for a unique virtual racing experience as 40 runners go head to head”.

Also part of the deal is the Race of Champions, which will see a field of some of the famous names to have raced at Aintree, such as Red Rum and Amberleigh House, compete against each other over all of the racecourses’ famous fences.

Eddie Bennett, MD – Gibraltar for BoyleSports, commented: “BoyleSports is delighted to be bringing the Virtual Grand National products to its customers in anticipation of the live event this weekend.

“The realism and quality of graphics in the Virtual races delivers a premium experience, and I have no doubt that customers will be thrilled by the opportunity to watch Red Rum race again.”

Craig Perry, Head of Gaming at Ladbrokes Coral, said: “The build-up to the Grand National at Aintree this week is well underway and we’re delighted to launch this virtual offering which is as close to the fun and action of the real thing as you can get.

“With races every five minutes and the hourly ‘Race of Champions’, which pits heroes of yesteryear against each other, we’re confident this great product will really capture the imagination of racing fans.”

A number of complementary Grand National products from Inspired are also available to customers, including a Grand National Slot and ‘Scratch ‘n’ Go Grand’ National instant win game.

Steve Rogers, CCO at Inspired, added: “I’m delighted to announce the commercial launch of Inspired’s Virtual Grand National 2018, as the nation begins to anticipate the greatest horse race of the year.

“This is truly a unique product and it promises to add a compelling experience to our customers’ retail and digital channels in advance of the highest profile horse race in the calendar.”
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Ladbrokes launches ‘Bettors of Britain’ under new creative guidance of Cravens Newcastle

Ladbrokes (GVC Holdings) has launched its first multi-channel advertising campaign ‘Bettors of Britain’, under the guidance of new creative and brand development agency Cravens Newcastle.

In time for the start of World Cup Russia 2018, Ladbrokes debuts ‘Bettors of Britain’ starring iconic British thespian Brian Blessed.

“For the World Cup, national treasure and owner of Britain’s biggest voice, Brian Blessed can be seen riding a Russian bear to wax lyrical about great products like Odds Boost and Ladbrokes Get A Price”

Alexis Zamboglou, Marketing Director for Ladbrokes added, “Ladbrokes is a big, inclusive brand close to the hearts of all the nation’s bettors and gamers. Our new campaign not only promotes our great range of products, such as Odds Boost and Get A Price but is also a real ‘call to play’ to customers’ existing and new in the homes, pubs and high streets across the land.”

Ladbrokes’ new campaign will run across multiple formats including; TV, social media, in-store POS and in-press. Furthermore, Bettors of Britain’ campaign is set to be continued as a series of adverts for football and horseracing, which will include the ‘guest appearances by actresses Kelly Brook and ‘Inbetweeners star’, James Buckley.

In addition to the launch of the ‘Bettors of Britain’ campaign, Ladbrokes Marketing confirms the appointment of Cravens Newcastle as new creative lead, tasked with developing a new brand identity for the Legacy bookmaker.

Phil Coverdale, Managing Director of Cravens said, “We’re delighted to be working with one of the country’s most recognisable digital and high street brands. Over the past six months we’ve been working to define the brand strategy of both Ladbrokes and its sister company Coral. The new creative route for Ladbrokes brings this strategy to life in a big way on TV, digital and beyond, beginning with the World Cup.”
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