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Dafabet continues legacy platform partnership with Comtrade Gaming

Philippines and Isle of Man-based bookmaker Dafabet will continue to utilise industry technology and systems supplier Comtrade Gaming as its lead platform provider.

Dafabet management has confirmed that it has extended its platform arrangement with Comtrade until 2022, extending the technology partnership which began in 2014.

Updating stakeholders, Dafabet Chief Executive Dimitris Karatzas, stated that the partnership would move to focus on optimising the betting firm’s multi-channel verticals, furthering Dafabet product diversification and scale for new market entry.

“Extending our contract with Comtrade Gaming was an easy choice to make because they continuously substantiate their technical expertise by delivering products that meet our priorities and standards,” explained Dimitris Karatzas, CEO of Dafabet.

“Having a platform that supports zero downtime upgrades and unparalleled levels of stability allows us to focus on our business strategy, while Comtrade Gaming looks after the technology that supports it.”

Backing the extended arrangement, Steven Valentine Comtrade Gaming’s Director of Interactive, detailed that Dafabet would continue to utilise the firm’s iCore platform, which had developed new capabilities designed to enhance its clients’ ‘player life-cycles’.

“We are delighted to have signed a significant extension with Dafabet,” says Steven Valentine, Comtrade Gaming’sDirector of Interactive.

“Our partnership is very successful and working with one of the largest operators in Asia gives us great experience in a market that faces new challenges on a daily basis. Comtrade Gaming’s flexible approach and commitment to client satisfaction are perfectly matched to meet the demands of Asia’s competitive igaming landscape.”
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Here for 10 in a row? Dafabet signs on with Celtic until 2025

Seven-in-a-row Scottish champion Celtic has announced a new record sponsorship deal with Dafabet, which will see the partnership with the club run for the next seven seasons.

The fantastic new five-year contract, which will follow on from the existing two years, means The Hoops and Dafabet’s association will run until the end of season 2025. The deal announced today represents Scottish football’s biggest ever front-of-shirt sponsorship deal.

Celtic Chief Executive Peter Lawwell said: “We are absolutely delighted to secure such a lucrative, long-term arrangement with Dafabet, a fantastic partner with whom we have already enjoyed such a great relationship.

“Celtic is currently in a terrific position on and off the field, achieving regular football success and with an infrastructure of strength and stability. Celtic continues to be one of the world’s great football clubs and through these strong fundamentals we continue to be able to attract and deliver such quality partnerships.

“This announcement represents further great news for the club and our supporters ensuring another positive, high value and high calibre partnership for the future. We thank Dafabet for their continued commitment to Celtic Football Club.

“Agreements such as the one we announce today allow us to look forward with confidence as we strive to ensure Celtic maintains its position as the biggest and best in Scottish football.”

John Cruces, Head of Sports Marketing and Sponsorship at Dafabet, added: “We are absolutely delighted to extend our partnership with Celtic, one of the world’s great football clubs and an institution which with which we are so proud to be associated.

“Our connection to Celtic has already been fantastic for us and even with two years still to run on our existing partnership, it was a relationship we were eager to continue.

“We could not have envisaged how well the last two years would have been for us, with the Invincible first season, then a second successive treble last year.

“The number of records broken and club firsts, have brought so much joy to all connected with the club. Being on the front of the famous iconic Celtic shirt during this time brought us as much pride as it does to the Celtic supporters, who are some of the best and most passionate in the game.

“We are very pleased to enter this new agreement and make this further commitment to the club and its fans.

“We are absolutely certain that over the next seven years we’ll continue to see more records broken and by continuing to work together as part of the Celtic family we are sure we will be able to deliver our objectives.”
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Dafabet hires Shane Warne as new brand ambassador

Cricket commentator and former-Australia cricket captain Shane Warne has penned a new five-year deal with Dafabet which will see him named as the operator’s sports representative and brand ambassador.

Warne has been recognised as a top cricketer for Australia, and continues to lead on cricket commentary following his retirement in 2013.

Announcing the appointment, Dimitris Karatzas, chief executive of Dafabet, said that the company was delighted to have as its main sports ambassador a sportsman of Warne’s calibre.

“Shane’s amazing achievements in cricket and his ongoing profile in international sport fit well with the Dafabet brand and our aspirations for continued growth internationally.

“It’s an exciting partnership and we have big plans for the future and that is why we wanted an extended five-year agreement with Shane to start.”

Dafabet currently offers a number of sports betting markets, offering odds across football, basketball and tennis, and in particular, its in-depth cricket product features a huge array of markets and leagues to bet on, both before, and live during matches.

Warne is expected to boost the operator’s expertise on the cricket market, as well as increase the group’s brand exposure after having been named as a ‘top cricketer’ after taking over 1,000 international wickets.
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Dafabet nets ‘principal sponsorship’ for Canaries EPL return

Returning to the Premier League, Norwich City FC secures ‘a club record partnership’ confirming online bookmaker Dafabet as its ‘principal shirt sponsor’.

Norwich City executives unveiled Dafabet as official shirt sponsor with the Norfolk football club presenting its new Premier League season 2019/2020 football kits.

Dafabet marketing secures a three-season sponsorship deal and will replace online gambling group LeoVegas as principal sponsor of the Canaries.

Securing a ‘landmark deal’ for Norwich City’s Premier League ambitions, Ben Kensell, Norwich City Chief Operating Officer, said:

“This really is an exceptional deal for Norwich City Football Club. Not only is it the most lucrative partnership the club has ever had by some way, the partnership alongside our commercial operation allows us to be materially more competitive as a self-financed club. Something we are constantly striving to be in everything we do”.

As an online bookmaker, Dafabet has maintained one of UK betting’s most active football sponsorship portfolios, having acted as shirt sponsor of Sunderland AFC, Burnley FC, Aston Villa and Fulham FC .

Furthermore, in 2018 Dafabet would renew its ‘legacy sponsorship’ with Celtic FC, maintaining its presence as official shirt sponsors of the Glasgow football club until 2025.

Dafabet chief executive Dimitris Karatzas said: “Everyone at Dafabet is delighted that we are now to be associated with Norwich City Football Club. We are proud of our past association with the Premier League, but we are even more proud to begin the new season with a partner steeped in history and tradition and a club that is highly respected for its sporting values. For us, this is the start of a very long relationship.”
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Dafabet accelerates Spanish drive with R. Franco Digital

Dafabet has confirmed that it will expand its Spanish market presence, supported by R. Franco Digital as its lead platform provider.

Updating the market, Dafabet announced that it has transferred its sportsbook and further technology provisions onto R. Franco’s ‘IRIS’ open architecture system, allowing for a better configuration with Spanish market requirements.

An established brand within the UK and Asian betting markets, Dafabet secured its DGOJ B2C Spanish online gambling licence in December 2019, joining a raft of new betting brands tackling Spain’s disrupted sports betting marketplace.

Dafabet has earmarked growth in Spain as a core corporate objective, establishing its flagship betting brand within non-Asian and European markets.

Dimitris Karatzas, CEO of AsianLogic, commented: “R. Franco is an established market leader with more than five decades of industry experience, so we welcome this agreement enthusiastically.

“As Dafabet continues to cater to an ever-growing army of fans, we look forward to a successful long-term relationship with the provider, as we look to develop our operations in one of Europe’s most dynamic markets.”

Meanwhile, R. Franco Digital considers Dafabet as a major client coup for the technology provider, allowing the platform provider to significantly expand its international clientele during 2020.

Franco Digital’s unit was consolidated from legacy land-based Spanish gambling group R. Franco in 2017, with a view to provide optimal igaming solutions for Spanish language territories.

Javier Sacristan Franco, Director of R. Franco Digital, said: “Dafabet has already established its global credentials, so we are thrilled to partner with the company for its Spanish debut.

“We believe that this deal once again showcases our reputation as a best-in-class global supplier, offering a highly versatile portfolio of games, content and gaming solutions – each tailored to the needs of our clients and operators.”
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