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Dafabet continues legacy platform partnership with Comtrade Gaming

Philippines and Isle of Man-based bookmaker Dafabet will continue to utilise industry technology and systems supplier Comtrade Gaming as its lead platform provider.

Dafabet management has confirmed that it has extended its platform arrangement with Comtrade until 2022, extending the technology partnership which began in 2014.

Updating stakeholders, Dafabet Chief Executive Dimitris Karatzas, stated that the partnership would move to focus on optimising the betting firm’s multi-channel verticals, furthering Dafabet product diversification and scale for new market entry.

“Extending our contract with Comtrade Gaming was an easy choice to make because they continuously substantiate their technical expertise by delivering products that meet our priorities and standards,” explained Dimitris Karatzas, CEO of Dafabet.

“Having a platform that supports zero downtime upgrades and unparalleled levels of stability allows us to focus on our business strategy, while Comtrade Gaming looks after the technology that supports it.”

Backing the extended arrangement, Steven Valentine Comtrade Gaming’s Director of Interactive, detailed that Dafabet would continue to utilise the firm’s iCore platform, which had developed new capabilities designed to enhance its clients’ ‘player life-cycles’.

“We are delighted to have signed a significant extension with Dafabet,” says Steven Valentine, Comtrade Gaming’sDirector of Interactive.

“Our partnership is very successful and working with one of the largest operators in Asia gives us great experience in a market that faces new challenges on a daily basis. Comtrade Gaming’s flexible approach and commitment to client satisfaction are perfectly matched to meet the demands of Asia’s competitive igaming landscape.”
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Here for 10 in a row? Dafabet signs on with Celtic until 2025

Seven-in-a-row Scottish champion Celtic has announced a new record sponsorship deal with Dafabet, which will see the partnership with the club run for the next seven seasons.

The fantastic new five-year contract, which will follow on from the existing two years, means The Hoops and Dafabet’s association will run until the end of season 2025. The deal announced today represents Scottish football’s biggest ever front-of-shirt sponsorship deal.

Celtic Chief Executive Peter Lawwell said: “We are absolutely delighted to secure such a lucrative, long-term arrangement with Dafabet, a fantastic partner with whom we have already enjoyed such a great relationship.

“Celtic is currently in a terrific position on and off the field, achieving regular football success and with an infrastructure of strength and stability. Celtic continues to be one of the world’s great football clubs and through these strong fundamentals we continue to be able to attract and deliver such quality partnerships.

“This announcement represents further great news for the club and our supporters ensuring another positive, high value and high calibre partnership for the future. We thank Dafabet for their continued commitment to Celtic Football Club.

“Agreements such as the one we announce today allow us to look forward with confidence as we strive to ensure Celtic maintains its position as the biggest and best in Scottish football.”

John Cruces, Head of Sports Marketing and Sponsorship at Dafabet, added: “We are absolutely delighted to extend our partnership with Celtic, one of the world’s great football clubs and an institution which with which we are so proud to be associated.

“Our connection to Celtic has already been fantastic for us and even with two years still to run on our existing partnership, it was a relationship we were eager to continue.

“We could not have envisaged how well the last two years would have been for us, with the Invincible first season, then a second successive treble last year.

“The number of records broken and club firsts, have brought so much joy to all connected with the club. Being on the front of the famous iconic Celtic shirt during this time brought us as much pride as it does to the Celtic supporters, who are some of the best and most passionate in the game.

“We are very pleased to enter this new agreement and make this further commitment to the club and its fans.

“We are absolutely certain that over the next seven years we’ll continue to see more records broken and by continuing to work together as part of the Celtic family we are sure we will be able to deliver our objectives.”
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