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The biggest eSport event of the year starts next week!


DOTA 2 - The International takes place 7th – 12th August and has already generated a current prize pool of over $23,000,000 and is continuing to grow.

The biggest names in DOTA 2 will be competing in what could be the biggest prize pool in the history of eSports.

Open Pinnacle

Pinnacle improved by some 3 great new site features

Simple log in

1. Get instant access to your account with direct home page login.


Easier to Navigate

2. A streamlined wagering menu means placing a bet is easier than ever before.


Faster Performance

3. All pages (including Live Betting) will now load faster.

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Best bookie ever

Kiron Interactive agrees Pinnacle partnership

Virtuals provider Kiron Interactive has put pen to paper on a new partnership with online operator Pinnacle.

Under the terms of the agreement, Kiron will make its online bet management platform, Betman Online, available to the operator through the Iforium platform.

As well as this, Pinnacle customers will be able to play Kiron’s full gaming portfolio, including its diverse catalogue of virtual sports titles.

Steven Spartinos, CEO at Kiron Interactive, commented: “Pinnacle is one of the industry’s fastest-growing and most highly-regarded operators, making them the perfect partner with whom to integrate our growing portfolio of best-in-class gaming content.

“We are committed to building our global reach in line with our potential, and we hope to enjoy a rewarding relationship as we move forward.”

Paris Smith, CEO at Pinnacle, added: “Providing our players with the most engaging and exciting selection of games is a priority, and partnering with innovative providers like Kiron Interactive is a big part of that.

“We are certain our players in regulated markets across Europe will enjoy Kiron’s diverse suite of virtual games.”

The deal with Pinnacle closes a busy 2017 for Kiron Interactive, having gone live with a host of operators and aggregators in jurisdictions across the world

For Pinnacle the deal concludes a positive 2017, in which it was awarded the SBC award for Esports Bookmaker of the Year, also at the awards Pinnacle CEO Paris Smith was inducted into the SBC Hall of Fame.

Christmas has come early - Pinnacle’s new Casino is here!

Pinnacle’s new Casino launches with over 1,000 fantastic games on 22nd December.

To celebrate, we’re counting down to Christmas with a €500,000 giveaway.

Plus you can pick from player favourite games like Mega Moolah, Golden Fish Tank, Vikings Go Berzerk, Highlander and Cherry Blast and we’ll be launching a new game every two weeks.

Open Pinnacle


Get ready for the 2018 Australian Open!

Predict the winner of the Men’s and Women’s singles tournament and you could win €8,000 (or equivalent based on the currency of your Pinnacle account).

Pinnacle recently announced its partnership with multiple singles Grand Slam winner Mats Wilander and to celebrate, we’re giving you the chance to win €8,000*.

Mats has made his picks for the tournament, now it’s your turn!

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Tennis ace Wilander unveiled as Pinnacle ambassador

As it begins its landmark 20th year of operations, online bookmaker Pinnacle has reached a new milestone with the announcement of former world no.1 tennis star Mats Wilander as its first ever brand ambassador.

After an illustrious 16-year career as a professional, Wilander will produce educational content for Pinnacle’s Betting Resources portal – providing readers with unique insight into the game.

The Swede is a multiple Grand Slam winner, with three Australian Opens, three French Opens and one US Open to his name – as well as just short of $8 million in career prize money. Now aged 53, Wilander retired from playing in 1996, and has coached a number of high-profile players since then.

Paris Smith, Pinnacle CEO, said: “We’re delighted to announce our partnership with Mats. This move encapsulates Pinnacle’s emphasis on high performance. Whether it’s our product or the people that represent our brand, we want the best of the best.”

Wilander has already settled into his new brand ambassador role and written an in-depth 2018 Australian Open preview.

Wilander added: “Having spent my fair share of time on the tennis court, I have developed unique insights into the nuances of the game. I’m very excited to be able to share some of those with Pinnacle customers for this year’s major tournaments, starting with the Australian Open.”

Pinnacle has celebrated the announcement with the launch of their “The €8,000 Slam” competition – giving customers the chance to win €8,000 for predicting the winner of Men’s and Women’s Australian Open singles tournament.

Game, set and Mats: An interview with Pinnacle’s new brand ambassador

Mats Wilander is a multiple Grand Slam winner, former world number one, and one of only two players (along with Rafael Nadal) to have won at least two Grand Slams on all three surfaces. Now retired, the Swede has become the new brand ambassador for online gaming platform Pinnacle. We caught up with him to find out what he intends to bring to this role.


SBC: Hi Mats, firstly, why have you chosen to become Pinnacle’s brand ambassador, and what do you believe you can achieve in this role?

Mats Wilander: It was an easy decision to be honest. I have a great relationship with the people at Pinnacle and I like the way they do things. It’s refreshing to see a company be so upfront and honest with its customers and that’s something I can certainly relate to.

I know the guys there are excited about the content I’m working on and so am I. I enjoy talking about tennis, analysing the game and giving my opinion. I think my experience from playing provides me with a unique perspective and hopefully that will help me educate Pinnacle’s customers about tennis.

SBC: Spending decades at the top end of tennis, what do you believe you can offer the firm?

MW: Tennis is a complex sport and I guess only someone who has spent their life being involved in the game has a real understanding of its intricacies.

Whether it’s my knowledge of different players and their styles or how the surface and conditions can impact performance, I know Pinnacle is keen to share my insight with their customers.

You have already penned an Australian Open preview for Pinnacle. Do you see yourself creating more content like this, and how do you see the rest of the tournament unfolding?

MW: Most definitely. I’ve already written another article that analyses what will happen in the tournament after the quarterfinals and will probably write another one or two before the finals this weekend. Moving forward, the plan is that I’ll work closely with the content team at Pinnacle and write more articles for the remaining three Grand Slams at least.

As for the rest of the Australian Open, I think the level of tennis we’ve seen is going to keep improving. Melbourne Park has the second-fastest courts in the world (behind Shanghai on the ATP tour) and players will now have a feel for the court and will be used to the bounce. If you want any more information on what might happen, you’ll have to read my article!
Great news for all who got Bitcoin crypto currency. From now you will be able to deposit and withdraw money in Pinnacle with Bitcoin!


Bitcoin deposits and withdrawals at Pinnacle are processed using

Funds will be converted to and from Bitcoin and your account currency in real time using the BitPay exchange rate.

Below is a list of reliable Bitcoin wallets

• BitPay
• Copay
• Mycelium
• Airbitz
• Electrum
• Bitcoin Core


Pinnacle live with Microgaming content via Quickfire

ISLE OF MAN – Pinnacle has integrated with Microgaming’s award-winning Quickfire platform.

Founded in 1998, Pinnacle is a respected industry leader, delivering sports betting, casino and educational betting-related content to customers worldwide.

Following a deal with Quickfire, Pinnacle .com players will be able to access over 600 Microgaming casino games and the industry's largest progressive jackpot network, as well as a wide range of development partner content from over 20 integrated specialists.

Pinnacle can also utilise Quickfire iQ, a powerful set of modules designed to enhance gameplay, increase player engagement and extend lifetime value.

“We are delighted to have formed this partnership with Microgaming. It only seems right that the world’s most competitive bookmaker works with the leading supplier of online gaming software to enhance our casino offering. We’re looking forward to the success our new casino will bring, and Microgaming and Quickfire are a big part of that.”

Paris Smith, CEO at Pinnacle

“With over 20 years’ experience in the industry and a presence worldwide, Pinnacle are a great addition to the platform. Through Quickfire we can support the operator not only with Microgaming’s vast portfolio of games, but also specialist back office tools designed to grow an operator’s business. We look forward to a long and successful relationship with Pinnacle.”

Andrew Clucas, Director of Quickfire at Microgaming
Pinnacle betting bookmaker celebrates 20 years birthday. Are you happy about their services? 😁

Pinnacle launches Pinnacle Solution B2B sportsbook platform


Noted online bookmaker Pinnacle has launched a business-to-business sports betting technology platform service called Pinnacle Solution.

On Thursday, the Malta- and Curacao-licensed Pinnacle announced the debut of Pinnacle Solution, which claims to provide “an unrivalled sportsbook service that allows its partners to utilize Pinnacle’s industry experience and expertise.”

Pinnacle Solution currently boasts two product offerings: a plug-in iFrame API featuring a sportsbook skin, mobile compatible site, risk management services, four different odds formats and multiple currencies, all available in 13 different languages. Pinnacle also offers a turnkey solution for customers who currently lack their own gaming site.

Pinnacle believes its new B2B service offers three main features that would-be sportsbook operators will find enticing: an award-winning eSports offering, ‘increased profit potential’ based on a 4% hold of betting handle, and ‘unbeatable odds’ via Pinnacle’s famously low margins (average 3.7% vs. industry average of 7.2%), which Pinny says are low enough that operators can increase them to boost profits while remaining competitive.

At the recent Betting on Football Conference in London, Pinnacle CEO Paris Smith made no secret of the company’s desire to return to the US market. The company’s previous incarnation Pinnacle Sports exited the US in 2007 following passage of the Unlawful Internet Gambling Enforcement Act (although it didn’t begin IP-blocking US bettors until 2012).

Assuming state or federal regulators can overlook its previous US escapades, Smith believes Pinnacle has “a pretty strong foothold in a lot of markets where US sports are very popular so we have the experience and knowhow to provide” services such as oddsmaking and risk management if, as widely expected, the Supreme Court overturns the PASPA federal sports betting prohibition.

Speaking this week, Smith said the new B2B platform marked “the start of another exciting chapter in the history of Pinnacle.” Having staked out a reputation as a leader in eSports and risk management, Smith said gaming firms “can benefit from our expertise instead of trying to compete with them.”

Pinnacle withdraws UKGC licence application

Updating its social media channels, Malta & Curacao-licensed online betting operator Pinnacle ( has confirmed that it will no longer be seeking a UK Gambling Commission (UKGC) licence.

The low-margin bookmaker published the following update on its Twitter feed and Facebook group.


In 2015, under the guidance of new ownership, Pinnacle one of the industry’s oldest online sportsbooks, set out its new strategic vision of primarily expanding its services within regulated European markets.

Pinnacle would secure a Malta Gaming Authority MGA2 license in March 2015, allowing the operator to offer its sports betting services within European member states markets (subject to local regulatory conditions).

Following its Malta MGA2 approval, Pinnacle stated that it would apply for a UKGC licence with the company initially targeting an early 2017 launch for its UK sportsbook product.

However, since its initial UK application, Pinnacle has seen little to no progress on securing its UKGC licence with the operator being placed under commission review for some months.

Last week, Pinnacle announced the launch of its new B2B sportsbook platform ‘Pinnacle Solution’ seeking to leverage its proprietary technology and knowledge of low–margin trading for new industry clients.

Moving forward, it is believed that Pinnacle’s leadership will prioritise the growth of ‘Pinnacle Solution’ for its regulated market presence.
NSoft partners with Pinnacle


Provider of omni-channel solutions for gaming and betting operators worldwide NSoft has made an agreement with leading online operator Pinnacle. The company’s games range is now freshened up with NSoft’s virtual games suite.

Players will now have a chance to enjoy in Draw Based Games such as Lucky Six, Next Six and Lucky X as well as in Virtual Sports Betting Games Greyhound Races, Virtual Greyhound Races, Virtual Horses and Virtual Motorcycle Speedway.

This year, Pinnacle is celebrating two decades of successful business. The brand is available to players in over 200 countries around the world, offering the best possible odds.

Pinnacle has focused on building trust with the betting community through its integrity, its values and by providing a level of customer satisfaction to compliment its unbeatable odds.

The company is fully licensed and regulated by the Government of the Netherlands Antilles, which requires the company to have the funds available to honour the winnings of its customers at all times.

This collaboration enables NSoft to further introduce its premium content and boost its operations. NSoft is keen to keep up innovating and has already lined up a range of new products.

Carlos Vargas, NSoft Business Development Manager stated: “We are thrilled to be part of Pinnacle’s two decades of success with the signing of this agreement. I feel confident that their customer base will enjoy our products and this liaison will be very beneficial for both parties”.

Pinnacle is very excited to add NSoft to our product portfolio. NSoft is known in the gaming and betting industry as a provider of innovative online games, and through this new partnership, we continue to enhance our customers’ experience with complete and world class virtual game offerings” said Paris Smith, Pinnacle CEO.
Pinnacle ramps up World Cup fever with €20,000 Shoot-Out


Pinnacle customers have been given the chance to hit a World Cup jackpot this summer, with the bookmaker’s €20,000 Shoot-Out competition.

As well as the main €20,000 prize, the highly-regarded online operator is offering €10,000 to anyone who can answer the “Golden Goal” question.

The promotion rewards predictive skill with ten yes or no World Cup related questions. Anyone who answers all ten right has the chance to win the €20,000 jackpot.

In order to win the €10,000, customers need to predict the total goals + total corners + total bookings in the tournament.

In addition to the customer-facing competition, The Pinnacle World Cup is also taking place on Pinnacle’s Twitter feed. A series of Twitter polls, accompanied by data-driven content based on stats from the history of the World Cup, will be used to determine the best team in World Cup history.

Pinnacle have also posted The Pinnacle World Cup as an outright market with the 1970 Brazil team the early favourites at 4/1, and 2014 winners Germany one of the outsiders at 16/1.

Pinnacle CEO Paris Smith said: “We know the 2018 World Cup is an exciting time for our customers and we wanted to make sure it’s a tournament to remember. This competition is unique and really reflects the Pinnacle brand. It isn’t based on pure luck like so many others, it’s a simple concept that will appeal to those who can make informed decisions.”

Benjamin Cronin, Pinnacle Content & Social Media Manager, added: “These creative campaigns are evidence of our focus on customer engagement ahead of the World Cup. We want people to think about what we do and interact with the Pinnacle brand, testing their predictive skill and sparking up a debate on the best team in World Cup history is a great way to do that.”

The €20,000 Shoot-Out competition is open until 6th June, while The Pinnacle World Cup will run until 13th June.

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Pinnacle to launch MuchBetter iGaming payment solution


Online betting and gaming operator Pinnacle is to roll out a new solution from iGaming payment specialist MuchBetter for its sportsbook and esports betting customers.

By partnering MuchBetter, Pinnacle aims to slash transaction fees and prevent fraud, offering its customers the best possible deposit and withdrawal experience.

The service provider, which is licensed by the UK Financial Conduct Authority, has been building up its client base in recent months, partnering the likes of Finnplay, Lottoland and the LeoVegas-owned Royal Panda.

It allows players to use smartphones, prepaid cards and wearable technology to deposit and withdraw funds from their accounts. Using new solutions such as biometric and device authentications, MuchBetter aims to streamline the payment process for iGaming customers by removing the need for passwords or security questions.

The MuchBetter Wallet also includes a range of anti-fraud solutions, designed to prevent hackers from taking over player accounts, as well as quickly identifying and blocking fraudulent activity such as bonus abuse. It also provides open application programming interfaces, helping clients comply with data protection, Know Your Customer and anti-money laundering regulations.

The solution also allows clients to reduce transaction fees, using a value-based pricing model that charges operators based on each player's net balance over a month, rather than by transaction.

"Given the steady rise of transaction fees in recent years and squeezed margins, it's rare to find a payment partner that is genuinely on your side," Pinnacle head of group payments Isabelle Delisle said. "In MuchBetter, we are working with a trustworthy account team, and have tremendous faith in the extensive experience of the leadership team of course.

"We are confident that our players will love the MuchBetter App, which offers an intuitive experience for our customers to quickly and easily fund their Pinnacle accounts," she explained. "On our side, we're excited by the way that MuchBetter will help us proactively reduce transfer fees, while also cutting down on the most common and most damaging forms of iGaming fraud."

MuchBetter co-founder Jens Bader said the supplier was proud to be launching its solution with Pinnacle.

"Pinnacle needed a solution that offered the functionality that mobile players have come to expect as standard from their mobile apps, and in MuchBetter they have a service that is simplicity itself," Bader said. " MuchBetter seamlessly integrates mobile into the iGaming experience, making payments as quick and easy as ordering an Uber or streaming a film on Netflix.

"There are no passwords, no security questions. Players can make their payments and withdraw their winnings with just their fingerprint and phone."
BetGames.TV products now live on Pinnacle


BetGames.TV, an award-winning developer and provider of Live presented games announced that its’ live games are now available for Pinnacle’s players.

Focusing on building trust with the betting community and providing a high level of customer satisfaction Pinnacle has established an unparalleled reputation in more than 200 countries. Last details about this significant partnership were discussed at one of the biggest yet powerful and successful iGaming event of the year ICE Totally Gaming 2018.

The deal means that Pinnacle has now access to full suite of live presented games online, including Bet on Poker, Bet on Baccarat, Dice, Dice Duel, Lucky5, Lucky6, Lucky7, War of Bets and Wheel of Fortune.

Pinnacle is thrilled to announce its partnership with Betgames TV. We consistently aim to be on top of the game and adding them to our portfolio allows us to deliver a different gaming experience to our players globally. Betgames will provide Pinnacle with some of the most popular table and lottery games, giving us an excellent opportunity to expand our product offerings. We look forward to a very positive and a long-term relationship with them.”

Aiste Garneviciene, BetGames.TV COO declared: “In a short period of time, BetGames.TV has built a deserved reputation as one of the industry’s most innovative developers specializing in high-quality live content. Pinnacle is a very established organization in the industry and we are delighted to be providing them with a full portfolio of our games. I’m very confident that we will enjoy a long and fruitful relationship.”
Pinnacle pushes for next-level esports capacity integrating GameScorekeeper API


Low margin sportsbook Pinnacle has detailed that it has ‘significantly accelerated its position as the leading esports bookmaker’, partnering with real-time data provider GameScorekeeper.

Pinnacle has moved to integrate GameScorekeeper’s ‘live score API’, which will extensively amplify its esports betting proposition, as GameScorekeeper monitors 85% of all pro-sanctioned esports tournaments/matches.

Updating stakeholders, Pinnacle Trading Director Marco Blume states that GameScorekeeper data capacities and automated functions are needed in order to maintain Pinnacle’s fastest growing market category.

“Since we took our first esports bet in 2010, the esports betting industry has undergone a dramatic transformation. Esports has found its way into the top five most popular sports at Pinnacle but we don’t intend to stop there. Data has been key to maintaining our low margin, high limit approach, as well as developing our offering to help improve our customers’ experience. This deal with GameScorekeeper will enhance our product even further and solidify our position as the leader in esports betting”

Founded in 2016 by gaming statistician Felix Klastrup, GameScorekeeper aims to become the leading enterprise in esports data gathering, tracking and monitoring.

The Aarhus (Denmark) based start-up provides its partners with esports real-time livescore solutions, game/match insights and historical data inventory.

Focusing on provider greater data-intelligence for all esports stakeholders, GameScorekeeper has been further recognised as one of Denmark’s fastest growing enterprises

“Having access to a large amount of quality data is a major business advantage in the esports market because it leads to higher customer satisfaction and lower costs. And the fact that Pinnacle, a pioneer in esports, is now investing in quality data will help to make esports an even more credible business,” explains Felix Klastrup, CEO and founder of GameScorekeeper.