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2006/12/07
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Manne wrote:
Mobile billing services is the way forward, according to industry experts.
Rob Weisz, CEO of Fonix, believes the online gambling sector presents many opportunities when it comes to charge-to-mobile billing.
“We’ve launched a number of online casino businesses and products and mobile, whereby adding mobile charge to products within the suite of payment options in the cashier is providing a huge opportunity for those operators to acquire users in a really efficient manner,” Weisz told CalvinAyre-com.
Customers, however, are still wary about adding things to their mobile bill. Weisz believes educating the users on mobile payments will make a huge difference in terms of perception and acceptance.
“Nobody needs the bill shock. Nobody needs to open up their phone bill in a month’s time and find £5,000 credit on to their phone bills,” he noted.
For instance, Weisz said a user that taps at least £30 a day can be enticed to move to credit cards that has monthly caps.
Outside the gambling industry, Weisz said mobile payments—offered through pop ups—have seen huge turnout rates in terms of credit card signups.
“We’ve launched a number of examples across sectors where at the point where they do turn providing a pop up… it’s sort of 13 clicks of button to get yourself back in there and it really draws people back in,” he explained. :thumbsup
Rob Weisz introducing mobile payments in the online gambling industry : CalvinAyre-com
That would be great.
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2015/09/20
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247
nattika wrote:
That would be great.
That would solve a lot of problems for gamblers. I'm glad to see an outbreak why nobody's done it before?
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2006/12/20
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978
snobben wrote:
That would solve a lot of problems for gamblers. I'm glad to see an outbreak why nobody's done it before?
Mobile payments will dominate all industries in a not so distant future as long as they are selling something to us consumers.
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2006/12/07
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2120
CalvinAyre-com’s Rebecca Liggero talks to Kevin Dawson, head of payments of Oxygen8 Group, about the state of mobile payments in the online gambling industry.
Mobile is a huge topic in the online gambling industry. But mobile payments, particularly charge-to-mobile billing, is a fairly new concept that is yet to be adopted by the players within the gaming sector.
Kevin Dawson, head of payments for Oxygen8 Group, admitted that charge-to-mobile—specifically in the United Kingdom—is still being tightly scrutinized by the players.
“In essence… [the players] don’t wat to lose anything they’re paying in as a credit,” Dawson told CalvinAyre-com. “In the UK, [our] challenges are the API level, where the operators were being [made] to add credits to essentially, mobile phone accounts and to make withdrawals against that so it doesn’t [sit] very well when it comes to the requirements of the gaming industry. We’re seeing the opportunities within the gaming sector is very much in the early stage of user engagement and acquisition, so using mobiles as a direct medium.”
Outside of UK, there are other markets that use charge-to-mobile billing. Consumers in Africa, for example, are using their mobile devices to charge their gambling.
“Africa is quite a different proposition,” Dawson explained. “There’s a whole economic dependence on mobile Africa. There’s no fixed infrastructure, so the whole marketplace is educated, informed [in] using mobile not for their everyday life, but also for payments. Its’ the key emerging marketplace in the region.”
Aside from Africa, there are also other “interesting” places to look at when it comes to mobile billing.
“Within Europe itself, Scandinavia has given us some good examples of where they really have embraced it,” Dawson said. “It’s [a] very mature population or marketplace adoption. The carriers are being strong and supportive in markets like Scandinavia, and so you can transact and buy lots of goods and services—physical goods or non-physical goods—through the mobile phone.”
Dawson believes UK can learn a thing or two about mobile payments from Scandinavia.
“We are making strides in England, but we are still in infant level-like of stage as opposed to being well established and adopted,” he said. “I think the key forward will come from some major brands, opportunities that the brands can bring. It gets universal, consumer awareness and with the awareness comes a bulk of opportunity for more brands to embrace as the norm rather than being a niche as it currently stands.”
Mobile payments in the online gambling industry : CalvinAyre-com
Mobile is a huge topic in the online gambling industry. But mobile payments, particularly charge-to-mobile billing, is a fairly new concept that is yet to be adopted by the players within the gaming sector.
Kevin Dawson, head of payments for Oxygen8 Group, admitted that charge-to-mobile—specifically in the United Kingdom—is still being tightly scrutinized by the players.
“In essence… [the players] don’t wat to lose anything they’re paying in as a credit,” Dawson told CalvinAyre-com. “In the UK, [our] challenges are the API level, where the operators were being [made] to add credits to essentially, mobile phone accounts and to make withdrawals against that so it doesn’t [sit] very well when it comes to the requirements of the gaming industry. We’re seeing the opportunities within the gaming sector is very much in the early stage of user engagement and acquisition, so using mobiles as a direct medium.”
Outside of UK, there are other markets that use charge-to-mobile billing. Consumers in Africa, for example, are using their mobile devices to charge their gambling.
“Africa is quite a different proposition,” Dawson explained. “There’s a whole economic dependence on mobile Africa. There’s no fixed infrastructure, so the whole marketplace is educated, informed [in] using mobile not for their everyday life, but also for payments. Its’ the key emerging marketplace in the region.”
Aside from Africa, there are also other “interesting” places to look at when it comes to mobile billing.
“Within Europe itself, Scandinavia has given us some good examples of where they really have embraced it,” Dawson said. “It’s [a] very mature population or marketplace adoption. The carriers are being strong and supportive in markets like Scandinavia, and so you can transact and buy lots of goods and services—physical goods or non-physical goods—through the mobile phone.”
Dawson believes UK can learn a thing or two about mobile payments from Scandinavia.
“We are making strides in England, but we are still in infant level-like of stage as opposed to being well established and adopted,” he said. “I think the key forward will come from some major brands, opportunities that the brands can bring. It gets universal, consumer awareness and with the awareness comes a bulk of opportunity for more brands to embrace as the norm rather than being a niche as it currently stands.”
Mobile payments in the online gambling industry : CalvinAyre-com
Join:
2006/12/07
Messages:
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Rob Weisz, CEO of Fonix, believes the online gambling sector presents many opportunities when it comes to charge-to-mobile billing.
“We’ve launched a number of online casino businesses and products and mobile, whereby adding mobile charge to products within the suite of payment options in the cashier is providing a huge opportunity for those operators to acquire users in a really efficient manner,” Weisz told CalvinAyre-com.
Customers, however, are still wary about adding things to their mobile bill. Weisz believes educating the users on mobile payments will make a huge difference in terms of perception and acceptance.
“Nobody needs the bill shock. Nobody needs to open up their phone bill in a month’s time and find £5,000 credit on to their phone bills,” he noted.
For instance, Weisz said a user that taps at least £30 a day can be enticed to move to credit cards that has monthly caps.
Outside the gambling industry, Weisz said mobile payments—offered through pop ups—have seen huge turnout rates in terms of credit card signups.
“We’ve launched a number of examples across sectors where at the point where they do turn providing a pop up… it’s sort of 13 clicks of button to get yourself back in there and it really draws people back in,” he explained. :thumbsup
Rob Weisz introducing mobile payments in the online gambling industry : CalvinAyre-com